The time has arrived to reveal that we have elected the names
submitted by Donna Hathaway and John Reasinger to represent our two newest EnVoyage
fragrances.
A few weeks ago we issued an open challenge to perfume
lovers. It went like this: we offered to ship samples of our 2 new
perfumes to each volunteer. In return,
they agreed to sample the fragrances and suggest a name for each one.
The response was amazing and humbling in number and in
geographic reach: 49 volunteers in 10 countries, including 16
states in the U.S.
The name proposals we received: Stunningly
well thought out, diverse, and terrific matches for the perfumes. They ranged from sweetly innocent to shockingly
naughty. And comments were such
interesting: “I’ve gained a new
appreciation for how hard it must be to name fragrances!” quipped one
person. A few others mentioned having
experienced a quick association which led them right into a name.
Our evaluation system: Perfume
names were separated from the names of their authors and distributed to our
team who each ranked them according to first impressions. Over half of the entries remained after the
first cut – the names were that good. After
several repeats, we finally arrived at a short-list that we could all agree
on.
Naming conventions involve a little more than being appropriate to
the fragrance and “feel” of the perfume.
A name needs to be pleasing to the ear, and to have never been used
before. It must also fit into company concept
and branding, and to avoid any possible “negative” connotations across several
cultures.
Selecting from the many exceptional entries was a mighty challenge. In the end, the names
submitted by Donna Hathaway and John Reasinger to represent our two newest EnVoyage
fragrances were absolutely perfect on every level.
Tomorrow, Saturday, is our
official launch date and the new perfumes will be released at the San Francisco
Sniffapalooza.
The names? All will be revealed TOMORROW!
With great gratitude to all of
you wonderful and IMAGINATIVE Perfumistas for your kindness and gererosity.
Shelley
